However, few people realize just how powerful an alliance would be with most of their "competitors" - if they were willing to see the opportunity through the deceiving lens of animosity.
Your competition is actively marketing themselves to your target market
Your competition is spending a considerable amount of time and money to build rapport with people that will also buy from you. If your competitor has a similar product that could complement your own, you might consider arranging a deal where both you and your competitor would offer a "bundled" package in addition to your normal offering..
Where a joint venture would have two companies combine finances and energies to integrate products, create a separate product or form a shared "subsidiary" company, a strategic alliance would be more of a casual relationship out of mutual benefit that would "point customers in the right direction".
This, like an up sell, would increase the sales volume of both parties. (This example would work especially well for related software products).
So many businesses worry constantly about what their competitors are doing. If your "competitor" isn’t really competing with your direct market, and if you could refer business to each other without anyone losing customers, then simply "trading flyers" might actually be one of the more effective (and easier) ways to partner with someone else in the industry.
In fact, some people are so fanatical about tracking every single move their competitors make that they neglect to differentiate and position their own business - which can be disastrous.
You’ll have to find a way to partner with your "competitor" in such a way that both parties can substantially benefit from the other’s resources - but without stealing customers or damaging anyone’s credibility. If your customers would benefit by having both of your products, then why not include a special offer for your competitor’s product inside your own product https://www.waylead.com.cn/product/special-motor/resilient-base-motor.html
Your competition is actively marketing themselves to your target market
Your competition is spending a considerable amount of time and money to build rapport with people that will also buy from you. If your competitor has a similar product that could complement your own, you might consider arranging a deal where both you and your competitor would offer a "bundled" package in addition to your normal offering..
Where a joint venture would have two companies combine finances and energies to integrate products, create a separate product or form a shared "subsidiary" company, a strategic alliance would be more of a casual relationship out of mutual benefit that would "point customers in the right direction".
This, like an up sell, would increase the sales volume of both parties. (This example would work especially well for related software products).
So many businesses worry constantly about what their competitors are doing. If your "competitor" isn’t really competing with your direct market, and if you could refer business to each other without anyone losing customers, then simply "trading flyers" might actually be one of the more effective (and easier) ways to partner with someone else in the industry.
In fact, some people are so fanatical about tracking every single move their competitors make that they neglect to differentiate and position their own business - which can be disastrous.
You’ll have to find a way to partner with your "competitor" in such a way that both parties can substantially benefit from the other’s resources - but without stealing customers or damaging anyone’s credibility. If your customers would benefit by having both of your products, then why not include a special offer for your competitor’s product inside your own product https://www.waylead.com.cn/product/special-motor/resilient-base-motor.html
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